Job description
Position Objective
The successful candidate will be
tasked to promote the Citi brand in the Philippines to various stakeholders
through sustained communication programs with effective use of multi-media
channels.
Key Responsibilities
·
Lead the development, coordination and execution of cohesive and
comprehensive external communications programs for Citi in the Philippines.
·
Drive communication campaigns covering a wide range of financial
services – from corporate and investment banking, to treasury, to transaction services,
to commercial banking, to retail banking, to wealth management, and credit
payment products – across traditional and non-traditional channels.
·
Proactively pitch and place stories by and about Citi in
business, trade and consumer media.
·
Manage press activities, speaking engagements, and events for
product milestones and executives, including arranging interviews and preparing
communications materials from news releases, backgrounders, fact sheets,
speeches, presentations, talking points, audio-visual scripts and
more.
Desired Skills and
Experience
Qualifications
·
With at least 8 to 10 years of experience in media affairs
arena, preferably in a management role
·
Excellent network in media as well as with relevant stakeholders
·
With strong working knowledge of a wide variety of media
channels
·
Experience in executive and internal communications a plus
·
Versatile editorial ability
