Job description
IDC Philippines seeks highly motivated individuals to join the regional
Marketing team, to be based inTaguig City, Manila.
The successful individual will focus
on the following:
PR/Media Relations
·
Draft key messages, talking points, media briefs, speeches, and
other communication materials as needed.
·
Review and approve press releases drafted by Analysts prior to
release to media contacts.
·
Manage media queries and requests by drafting messages that meet
IDC's communications objectives.
·
Keep a diary of press communications activities and use it to
build an editorial calendar.
·
Roll-out AP announcements for local dispatch and adaptation via
email, intranet, and other means.
·
Evaluate, organize and implement press events and sponsorships.
·
Monitor implementation of press and media coverage, thus
building up IDC's corporate image.
·
Develop internal and external newsletters.
Social Media
·
Take responsibility for all social media activities (Twitter,
Facebook, Linked In, Youtube, etc)
·
Work with Analysts, IDC thought leaders and Clients to develop
relevant content for the various IDC social media assets
·
Seek opportunities to improve the use of social media and its
effectiveness by establishing and tracking key performance indicators
·
Create the content pillars and editorial content for each social
media asset
Marketing
·
Create a corporate marketing strategy and implementation plan to
identify opportunities for brand enhancement.
·
Deliver marketing campaigns to help increase acquisition of new
clients.
·
Manage the marketing budget including seeking opportunities for
external support.
·
Act as brand custodian and support in the development of
marketing collaterals.
·
Support PR and marketing events as needed.
