Mar 12, 2015

HIRING: Globe's Brand Manager




Job description
·         Leads and ensures development of all Prepaid activations strategies and programs to drive effective, seamless and timely executions
·         Facilitates the development of the Prepaid Activations Strategy
·         Reviews periodically the total activations strategy and business portfolio for the immediate year and up to 2 years to ensure business profitability
·         Oversee the development and implementation of large scale activation programs that create massive awareness, trial and usage as aligned with the value propositions of the
·         Prepaid Brands across regions and consumer segments
·         Evaluates SIM pricing and SIM specifications for the Brand, including subsidy and phone kits based on consumer insights and product costs
·         Ensures implementation of superior TM brand value proposition to target consumers.
·         Facilitates the delivery of unified, consistent and accurate brand message
·         Facilitates cross-functional collaboration for all activation programs: Consumer Sales, Prepaid Usage, MDS, C3, TPAs, etc.
·         Determines all people management efforts and initiatives for the Prepaid Activations
·         Department (i.e.,resource allocation,people management,succession planning,etc.)
·         Determines, resolves, and manages A&P spending to ensure resources are well allocated and efficiently spent

Desired Skills and Experience
At least 3 years of Brand Management experience, specific to Prepaid Activations


Send your resume: Globe Careers 

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