Job description
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Leads and ensures development of all Prepaid activations
strategies and programs to drive effective, seamless and timely executions
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Facilitates the development of the Prepaid Activations Strategy
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Reviews periodically the total activations strategy and business
portfolio for the immediate year and up to 2 years to ensure business
profitability
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Oversee the development and implementation of large scale
activation programs that create massive awareness, trial and usage as aligned
with the value propositions of the
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Prepaid Brands across regions and consumer segments
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Evaluates SIM pricing and SIM specifications for the Brand,
including subsidy and phone kits based on consumer insights and product costs
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Ensures implementation of superior TM brand value proposition to
target consumers.
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Facilitates the delivery of unified, consistent and accurate
brand message
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Facilitates cross-functional collaboration for all activation
programs: Consumer Sales, Prepaid Usage, MDS, C3, TPAs, etc.
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Determines all people management efforts and initiatives for the
Prepaid Activations
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Department (i.e.,resource allocation,people
management,succession planning,etc.)
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Determines, resolves, and manages A&P spending to ensure
resources are well allocated and efficiently spent
Desired Skills and
Experience
At least 3 years of Brand Management
experience, specific to Prepaid Activations
Send your resume: Globe Careers
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